professor at Hampden-Sydney College in Virginia

If you think math is hard, try web design.” “Design is not just what it looks like and feels like. Design is how it works.” “If you think good design is expensive, you should look at the cost of bad design.”

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”

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